We started First Endurance in 2002 because we recognized, firsthand, that the nutrition available to endurance athletes could be better – A LOT BETTER. So, we set out to integrate our passion for racing and knowledge from working in the sports nutrition industry.

 

The idea was simple. We wanted to give serious endurance athletes access to formulas that are designed for one specific reason-to maximize endurance performance.

We spare no expense in developing the best, cutting-edge, scientifically validated, high-performance racing formulations. We’re committed to using only the highest-quality ingredients and we utilize the latest technological advancements available.

With this approach, we’ve been redefining the boundaries of endurance for 18+ years and look forward to continuing to help athletes take their training and racing to the next level.